What Is The Maximum Number Of Links One Can Place On A Page?

There has been a long debate on the number of links that can be placed on any given page for SEO results. You may have also wondered at one point of time, or might even be wondering as to whether you can pass more than 100 links on your site, after knowing the fact that Google has recommended keeping the link number less than 100. You may also doubt whether more than 100 links would be considered spammy and would ultimately affect your ranking. This is why you would be playing it safe by keeping your links lesser than 100. However, whether your links exceed the safe number of not, it is important that you are clear about all the facts related to this scenario. And, this is the sole purpose of this blog – clearing all kinds of doubts you may have regarding the “less than 100 links” fact.

Why has Google recommended a 100-link limit?

The 100-link limit came from the sources within Google whose guidelines said, “Keep the links on a given page to a reasonable number (fewer than 100).” This limitation was because earlier, Google used to index only 100 kilobytes of a page, on the basis of which it recommended the number of links to not exceed 100. If a page had more than this number of links, there were chances of the page being long enough for Google to shorten it and not index the entire page. This is why every SEO Consultant in Bangalore would suggest of having not more than 100 links on a page.

Is having more than 100 links on a page considered spammy?

There is no indication of a page with more than 100 links to be considered spammy. It is the Quality guidelines section that has information about what can cause a page to be spammy; and the recommendation of 100 links is in the ‘Design and Content’ guidelines section, and not in the Quality guidelines section. Therefore, Google does not consider a page with more than 100 links as page spam. However, if the links are hidden or stuffed with keywords, your page is definitely spammy.

What if your page contains more than 100 links?

If you have more than 100 links on your page, it won’t be considered as spam by Google, but the search engine will not follow or index all the links. Moreover, the PageRank of the page is being divided between all the links it contains; therefore, every link will pass only a minute amount of PageRank or link juice. Furthermore, visitors are less likely to engage with pages that are link-heavy; so, before putting in a lot of links on your page, consider what kind of user experience you will deliver. You can hire professional SEO Services in Bangalore to help you analyze and understand how you can deliver great SEO and user experience from your website, depending upon your particular industry and business.

To conclude, we can say that the more links a page has, the lesser internal PageRank each of those links pass. Although Google has started indexing more than 100 kilobytes of a page now, visitors are definitely still not in for a link-heavy page. Therefore, more than 100 links means providing a bad experience to the users.

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