Owning a business makes it important for you to rank on
Google's SERPs in order to boost visibility of your site to clients across the
Internet so as to increase traffic, and thus sales. And, this makes it
important for you to optimize your website. Moreover, such optimization can
also help you to increase local traffic - both online and offline. Here are
some local SEO tools and tactics that SEO Experts in Bangalore suggest that you use.
Use the Google My
Business listing
Having your business listed at Google My Business is one of
the most important strategies to adopt for a successful local SEO strategy. All
you need to do is fill out a listing with all the possible relevant information
like company name, address, phone number, working days, working hours, photos,
etc. Submitting such information at Google My Business will significantly
affect how your website will appear in Google Maps, Google+, and other organic
search results.
Get yourself listed
on local SEO directories
Submitting your business listing to a local directory is
another way your business can gain visibility, as these directories work like
search engines for businesses. These directories include Yelp, Citysearch,
Merchant Circle, Whitepages, Foursquare, and Better Business Bureau. Such listings
will help you gain exposure, backlinks, and Name-Address-Phone citations, which
can strongly strengthen your presence online.
Choose a geographic
domain
You can buy a particular geographic domain and have the name
of your location in your site’s URL, instead of opting for a common domain. You
can choose from options like country, state, city, and region. Although these
geographic domains may seem expensive, but the profits that they will bring
will cover up for it. So, don't hesitate investing in them.
Choose and place the
right local keywords
Local business optimization makes targeting local keywords
important. This is one of the easiest ways to have your website picked by local
searches. And, you must prefer optimizing for long-tail keywords and make sure
that they comply with user intent, so that better targeted traffic can be
brought to your site. A pro tip here is that you add your location’s name to
your keyword for better results. Once you have decided upon the keywords t hat
you want to use, you need to know where to place them. Some of the best places
include page title, page content, headers, URL, meta description, and images
(as an alt-text attribute).
Optimize for mobile
devices
Who doesn't know how smartphones are being limitlessly used
for browsing the Web? This makes it very necessary that you optimize your site
for mobile devices. You could opt for a customized mobile-friendly website, or
have a single responsive website to fit all screen sizes. Whatever you do,
remember that providing mobile users with a satisfying online experience has
become an essential part of SEO today.
Embed a map on your
site
How convenient does it get when you have a map showing you
the route from where you stand right up till your destination? So, why not
provide the same convenience to those users who want to come up to your
physical store? You can do so by embedding a map on your site, right next to
your contact data.
Add a schema markup
to your website
Create a schema markup code and put it on your site to give
users immediate information, and search engines additional information to
display in search results. This will provide more and quicker information to
users, and will also have people contacting you directly from Google SERPs.
These are just some of the ways you can improve your
business’ local SEO. There are hundreds more ways in which you can boost the
success of your local business. And for this, you can hire a professional Local SEO Company in Bangalore to help
you.
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