Link building has been and is still an effective technique
to be visible by taking your site to the top. You could have an SEO Agency in Bangalore to take care of
all your link building aspects and help you gain quantity and quality links to
your site. When the link building strategy was introduced years back, people
started finding ways of trading, exchanging, and buying links. When Google
learnt about this, it started penalizing those websites who it thought was
following these illegal tactics. Google will take you to the top only when it
feels that the links coming to your site are natural, genuine, and relevant.
So, how do you build natural links? SEO Experts in Bangalore say that first of all, you need to have a page that
offers customers with unique informative content, with no broken links, no
speed issues, and least possible ads. When you are providing genuine
information to customers, there are high chances that you will be linked to.
Now, you may ask why you need new backlinks. It is mainly to improve your
site’s authority by having old trusted and authoritative domains linking to
you.
Are you getting
backlinks on your site?
So, you are getting good amount of backlinks. But, remember
that no matter how many links you get, low quality links and unnatural link
building can harm your site. So, you need to know if the links coming to your
site are of good quality. But how? To find out, you need to pay attention to a
number of elements like authority of the site, age of the linking domain, page
indexation, relevance, amount of traffic on linking site, and the number of
inbound/outbound links the linking page has. Remember, quality of links is much
more important that the quantity of links.
Are you not getting
backlinks on your site?
Now, what if you are not getting any backlinks? How do you
start getting links? Firstly, you need to research those who link to your
competitors. Find out from the list which of them don't link to you. It’s time
you contact them. Find out the emails of the site owners and reach out to them.
Although you do not directly need to buy or trade links, you can always reach
out and request them to link to you. Yes, this age old technique still works!
Now, let’s see how you can effectively contact site owners
and tempt them to link to you. First and foremost, remember to create
individual email texts for each site owner. Copy-paste will not work well here.
You need to explain in your mails why your page is good enough to link to, and
you could also suggest a good piece of content that can be placed on their site
with a link to your page. Generally, people won't reply when you approach them
for the first time. They usually respond after the second or third reminder.
So, don't hesitate to remind them again.
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