Optimizing a website is one of the most essential elements
of a content marketing strategy. This is because SEO is the most powerful way
to bring visitors to a company’s website and probably local store too and
direct them towards the sales funnel. However, SEO methods are constantly
evolving due to search engine developments and the changing perspectives of
users. This makes it difficult to stay on the top of the most successful
optimization techniques, but not if you hire a professional SEO Company in Bangalore to do the job,
as they are always in sync with the latest up-to-the-minute SEO trends. And, if
you don't have professional experts hired, you may be making quite some errors
that may be affecting your business down the line. Listed below are some of the
most common SEO mistakes that you can learn from.
All wrong about
keywords
There can be two common keyword mistakes you may be making –
first being choosing the wrong keywords, and second being stuffing your content
with keywords. Both these practices are absolutely incorrect. First and
foremost, you need to understand what the right keywords for you will be.
Instead of defining your products and services in your own specific way, you
need to understand the words that your potential customers would type in on
search engines to search for them. You may be considering your terms to be
perfect, but search engines are only going to rank those websites who cater to
the words of the searchers. So, it’s best to do a background research before
selecting your keywords using tools like Google AdWords Keyword Planner, Google
Trends, Moz Keyword Explorer, and SEMRush. Now, coming to keyword stuffing, although
it was a great practice years ago, it isn't one now. You should avoid going
overboard with your keywords as this could be considered spammy by search
engines which can affect your rankings and hurt your SEO performance. So
remember that repeating a word or phrase intentionally will not boost your
rankings.
All wrong about
content
Writing content is one of the most important elements when
it comes to SEO. You need to have unique, original, and fresh content for
attracting both search engines and users. Also, you must include keywords
within your content (remembering not to stuff it with them). however, while doing
so, many people focus only on the keywords, and forget to focus the text on the
target topic. Search engines want to serve relevant content to the searchers;
not only content with keywords. The next mistake people make is copying a piece
of content from elsewhere and pasting the exact same thing on their website,
which is an issue of duplicate content and can be penalized. Thus, it can
result in lower ranking and loss in traffic. In fact, if you want to move
content from one location of your site to another, this can also be a duplicate
content issue. So, in such a case, you must implement a 301 redirect from low
quality pages to the preferred Web page.
All wrong about links
Both internal and external links play an important role in
affecting the SEO of your website. You must link to relevant, well-ranking
websites with great reputation and authority. Although links from quality sites
are difficult to earn, but you must stick to them. Don’t replace them with
other non-credible links only to increase the quantity of your external links.
Keep the quantity low, but quality high. Speaking of internal links, you must
link to your top-performing pages and place links to them in your content. This
will give them visibility and also increase user time on site, thus affecting
ranking. However, you must make sure that both the link and the content focus
on the same or at least similar topic. The next issue regarding links is broken
links. Broken links are a major nuisance to visitors and search engines both,
and can be penalized too. This will ultimately lead to a bad reputation and no
authority.
Title tags and meta
descriptions issues
Title tags and meta descriptions are essential elements of
SEO that shouldn’t be skipped at any cost. Search engines consider these elements
while crawling a website, so if properly done, it can improve the performance
of your website. so, your page titles should be unique and reflect the content
of the Web page so that search engines can crawl and index it correctly, and
tells searchers the gist of the content on the page. Similarly, meta
descriptions should also be relevant and persuasive to tempt searchers to click
on to go to the page. Also, it is imperative to add alt tags with all the
visuals as search engines cannot read images and videos, and adding alt tags
can help them understand what your visuals are about; thus helping to better
rank your page.
Last but the most important mistake made is doing SEO on
your own, instead of hiring an expert. Just as mentioned in the beginning of the
blog, doing SEO without professional assistance can lead to the mistakes spoken
of in this blog. So, if you want to avoid them, it is advised that you hire an
expert SEO Company in Bangalore
where professionals have advanced knowledge of the current SEO trends,
strategies, and algorithm changes. They
stay on top of the latest trends and know from experience what works and what
doesn't.
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